No More Twittering

Since the Internet revolution, google has become one of the most important leading media beyond the mass media such as television, radio and newspaper. After that, the Internet has evolved from laptop to the hand, as noticeable development of technology. Twitter might be a crucial milestone of the Internet in terms of media.

When it comes to Social Network Service(SNS), people can communicate anyone who they follow. It is well known that South Korea is, evidently, one of the leading countries of online media and twitter as well. The reason why SNS, especially twitter, is spreading rapidly to the whole country is that people can express their idea since the mass media is politically conservative.

It is generally agreed that twitter is one of the best ways to communicate and suggest issues to the world. However, in fact, there appeared to be a complete absence of communication among twitterers. The problem seems how people resolve different opinions rather than what they are saying(throwing, twitting).

Recently, some people have quit twitting in South Korea. It is not because of the invasion of privacy but because of there are no more open place for debate. According to report conducted by Hankyoreh journal, twitter become a political hot potato in society of South Korea. However, sometimes(or very frequently) indiscriminate majoritarianism has generated online collectivism or group egoism. Based on this report, Twitter is quite frequently abused to form public opinion and it might has manipulated. For instance, as we saw London riot in las August, people can move to the biased opinion.

Obviously, it is true that twitter has played one of the significant role to communicate in todays society. However, I think we should consider whether it is overused or not, which means twitter could not be a good marketing or communication tool anymore.

To what extent does your country or your area concern about the SNS as a communication tool?

 

 

The primary idea of this post is based on the column written by Eunju Nam of The Hankyoreh. 

Reference: Eunju Nam(2011) ‘People who saying good bye to twitter in Korea’, The Hankyoreh 21, 886(Nov 17th), South Korea